This will help you in understanding the ways to 

increase your search engine presence and rankings. he information provided here serves as a guideline and is not meant to be for your site or brand to be taken as word for word. Every client has individual needs and should be viewed separately. Please read following to  understand the way we will take care of your web presence.

Overview of Proposed Services

1) Benchmark current state in the search engines

2) Keyword research and analysis
3) Competitive analysis for the main keywords
4) Analysis of HTML and page design structure
5) Manual submission of website to major search engines
6) Monitoring and maintaining search engine placement
7) Analysis and recommendations to create a Link Development Campaign
8) Recommendations for ongoing content creation and updates

The Importance of Search Engine Optimization

The most obvious benefit of SEO is traffic. Without traffic, you don’t have anybody visiting your site.

Search engine optimization is one of the best ways to create targeted traffic for your website. There is countless number of ways to generate traffic, but often times the visitors are not targeted, and thus end up viewing your site but not converting to customers. It’s important to create targeted traffic for your site. 

With SEO, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content. 

Just like in the offline world, when you create a business, you have to tell people about it. You don’t just open shop and hope people find out about you. A website is the same thing. You need exposure, and since there are millions of people online, you especially need targeted exposure.

The benefits of properly optimizing your website will not be immediate. It can take a Year or longer for your site to rank well in the major search engines. This is why we include a Maintenance portion in the proposal. Even though there is some initial one-time work for SEO, there are still ongoing SEO tasks that need to be maintained. Securing a high ranking position in Google for instance, is not permanent. Your competitors will not sit back idly and let you have all the glory. If you invest in the initial SEO tasks now, but not in maintaining your presence in the major search engines, then your investment is a waste of your valuable time and money.

Search engines need help to identify what your website pages are all about. That’s what on-page optimization is all about - setting up your pages to make relevant data clear to the search engines.

Benchmark Current Traffic
A detailed report of how your site currently ranks in the major search engines, and analysis of where your current traffic is coming from, will provide us with a base line.
With this base line, we’ll be able to view tangible results that implementing an SEO campaign can bring over time.
• Major search engines include Google, Yahoo, MSN
• Report will show the numbers of visitors Locally
• Report will show the numbers of visitors Globally

Keyword Research

Optimizing your website for the major search engines must include keyword research.

Each page needs to be optimized for a particular keyword or keyword phrase, so that people searching on those phrases will see your site ranked high in the search engines. In order to properly optimize your site, we need to identify what the best keywords would be for every page of your website.

• Using professional industry standard keyword research tools, we will generate a large listing of keyword phrases related to your industry

• From that list, we will recommend individual keyword phrases to be associated with each page of your site for your approval

• We will provide a detailed report on how the chosen keywords are being searched on

Competitive Analysis

In order to compete, you need to know what your competition is doing. They are targeting certain keywords to attract visitors, and these need to be taken into consideration. Many of your competitors will likely also have inbound links from other websites. This is important to identify, because you’ll want your website linked at some of those places as well (link building is an important part of any SEO campaign and discussed in more detail later on).

• Using a variety of analysis tools, we will identify what keywords your top competitors are using to generate traffic

• We will need assistance from you in identifying your competitors

• Using a variety of analysis tools, we will identify and analyze the inbound links to your competitors’ websites

Creating Site-Wide META Tags

META tags are part of your website pages that users cannot see. They include keywords about your site and a description. It used to be that search engines placed a lot of importance on Meta tags, and without them you would be severely harming your chances of ranking well. These days though, a lot of major search engines do not place as much importance in this area. But it’s still a recommended task throughout the SEO community at large, because it still offers a marginal increase in search engine rankings.

• Evaluate each page for proper keywords

• Recommend modifications to key pages for inclusion of site-wide meta tags

Website Optimization

This is an essential part of the SEO campaign. After identifying your website’s keywords, each page needs to be modified to properly utilize and reflect those keywords. That way, each page is optimized for the search engines individually.

• Evaluate what the main pages are on the website

• Recommend individual page modifications for each page

• Analyze what pages are missing (such as a 404 Error page, external links etc.)

• Make appropriate recommendations for additional content that will help with overall positioning in the search engines

Web Directories and Search Engine Submission

To get your site initially indexed at the major search engines, you need to have them submitted. Although there are other methods to get your site initially indexed, such as writing related articles to article directories and linking back to your main site, we recommend manual submission initially.  

• Research and recommend search engines for site submission (Google, Yahoo,

MSN)

• Research and recommend free and paid website directories in which to submit your website

• Includes carrying out the manual submissions to approved sites (search engines and web directories)

• A more comprehensive analysis of site submission would be covered in a Link Development Campaign

Link Development Campaign

All of the SEO tasks described before this point are critical in optimizing your site for the search engines. But they are still only part of the equation. The major search engines, especially Google, qualify a website on more than just on-page optimization. They actually check to see who is linking to a site, in order to grade your overall score. To rank well in the search engines, you definitely want to have other sites consider your website as important. This is often referred to as building page rank.

Google thinks that if other quality sites are linking to yours, that raises the importance of your site as an authority in its field. Google also counts quality outbound links as valuable to your overall page rank.

Getting related quality sites to link to your site isn’t a quick process, but it isn’t very complicated either. Research has to be done to select quality related sites, and then identifying how to get them to link to your site is the next step. Sometimes that means contacting the site owner, and other times it’s simply submitting your site to a directory. 

That’s part one of the link development proposal. The next part is about building back links. Any link that goes to your website is considered a back link, and while you should build up links from related sites, there are many other ways to a) generate back links and

b) Increase your website traffic. Generating back links is widely known as a great way to increase traffic to a website.

The end result is always “How do I get more people to my website?” We will propose a thorough Link Development Campaign.

Creating Ongoing Content

We understand that not all websites or companies are designed to easily offer ongoing content. But it needs to be stressed that a growing, rich content developed site is viewed highly in the eyes of the search engines.

There are many solutions to providing new content for your website. If this is something you are interested in, we can offer advice and guidance.

Ongoing Maintenance Plan

This is the final phase of the overall proposal. Once all of the above tasks are implemented, and enough time has passed to gain a respectable presence in the search engines, testing and tweaking begin.

As was mentioned earlier, your competitors are not going to sit idle while your website continues to compete.

It’s important to monitor and maintain your positive results.

Another thing worth mentioning is the fact that search engines are always changing.

Unless this is something you want to keep continually informed about, you will want someone to monitor.

We can discuss an ongoing relationship if and when you decide it’s an important step for your web site, page or portal.