Term CSR was heard in late 1960s and started to be recognized in early 1970s. The basic idea was to make the corporate sector a positive player in the society. Concept has started growing recently in Pakistan as well. Multinationals must be appreciated for cultivating the idea and now local companies have started to participate in activities promoting positive elements in society. Air Blue stands among the leading companies in Pakistan. Air Blue has set new standards of services in aviation industry of Pakistan. Best Pakistani Airline Award has been achieved by Air Blue recently as well.
Air Blue has been witnessed supporting various activities playing significant role in society. Fir instance, Air Blue supported FASHION WEEK 2012 in Islamabad as it official AIR Line. Management of Fashion Week 2012 appreciated the support of AIR BLUE as it eased them to travel to manage the event.
Air Blue officials expressed the need of such events as it plays vital role in giving people the opportunity to relax and have good time. Such events do not only play as stress relievers but they also promote business.
